The Blog

On community, commitment, and connection.

Goal-Setting, Community Strategy, Measurement Carrie Melissa Jones Goal-Setting, Community Strategy, Measurement Carrie Melissa Jones

How To Set Goals for Your Brand Community: A 2025 Guide

It doesn’t matter if you have been building community for days, months, or years. There is one topic that gives most community builders pause: Key Performance Indicators (KPIs). A community KPI is a key performance indicator that helps you monitor your community’s contribution toward larger organizational outcomes.

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Community Strategy Carrie Melissa Jones Community Strategy Carrie Melissa Jones

Can You Scale Cozy Communities?

If a community gets bigger, will it lose its magic? How can you preserve the coziness? Over the years, our clients have asked us these questions many different ways. In this post, we’ll discuss how we think about cozy communities—and whether they can scale.

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