Case Study:
Blanchard
Founded by Ken and Margie Blanchard, Blanchard is the management and leadership provider of choice by Fortune 500 companies, governments, and nonprofit organizations, training over one million learners since 1979.
The Challenge
The Blanchard team had conducted research to learn more about the needs of its expansive global audience but needed expert guidance to successfully launch its brand community, including navigating the crowded ecosystem of technical platforms and developing a comprehensive strategy for Year 1.
The Approach
CMJ partnered with Blanchard as strategic advisors, facilitators, and technical selector, that included:
IN-DEPTH AUDIT to clarify the core challenges and identify gaps in existing community investments and structure (including KPIs, onboarding process, foundational elements, and 13 other strategic areas).
CUSTOM TECHNICAL SELECTION PROCESS including comprehensive vetting of dozens of options via CMJ’s proprietary methodology, development of a long list of choices, and liaising with vendors to solicit custom quotes, discounts, and demos.
UNBIASED BUDGET, ROADMAP, TEAM RESOURCING AND KPI RECOMMENDATIONS for ultimate alignment, clarity, and actionability.
BI-WEEKLY ADVISORY SESSIONS designed to optimize community launch.
Outcomes
OPTIMAL PLATFORM SELECTION allowing the Blanchard team to move forward with confidence and peace of mind in their scaleable, long-term community platform choice.
ESTABLISHMENT OF FOUNDING MEMBER COUNCIL to achieve co-creation and buy-in on launch process with crucial members.
COMMUNITY LAUNCH supported by strategic persona rollout sequence, moderation templates, ideal measurable outcomes for Year 1 and 2, and a community playbook.
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“Working with the CMJ Team gave us the tools and thought-process we needed in order to be fully prepared and confident in designing and launching the Blanchard Community. I would love to work with them again.”
— Quan Campbell, Senior Director, Experiences & Programming