Case StudIES:
Circle Community Platform Setups & Launches
Our Circle Certified experts can swiftly optimize, set up, or launch your community. Our clients have seen incredible results, including $10,000 launches, 93% live event attendance rate, and 40%+ engaged memberships.
Open House Education
Open House Education (OHE), a nationwide community of women taking a creative approach to real estate and buying homes with friends, had outgrown Slack and needed to move quickly to a more robust platform where it could re-engage members and set up a solid revenue stream.
Services
Circle Community Setup
Community Migration
Custom Community Automations
Advisory & Accountability
Process
By utilizing established systems and templates, Team CMJ led OHE to carry out a swift, revenue-boosting community migration, even during the 2024 election cycle and the holiday season. Our Circle Onboarding Toolkit streamlined the entire process. The OHE team simply selected their preferred features from our comprehensive checklist, and our team swiftly implemented the entire technical setup, including Theming, Space architecture, Paywalls, Tags, Profile Fields, and the Member Database. Together, we refined all copy and design materials and implemented them for launch. This systematic approach transformed what could have been months of planning into a smooth, efficient launch that preserved member experience throughout the transition and grew the community by 33%.
Outcomes
32 paid new members in the first 3 weeks of launch
75% of existing members were engaged or re-engaged through the migration
$9,444 in ARR from launch ($25 ARPU (average revenue per user per month)
Churn at 0% with zero refunds
11.15% conversion rate from sales page to purchase
45% member engagement
In the News
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Working with the CMJ team to transition my online community from Slack to Circle was an absolute lifesaver, especially right before a major launch. They handled all the admin and logistics with ease, allowing me to focus on my launch without the added stress of navigating a new platform. Their organization, professionalism, and kindness made the entire process seamless and efficient. They worked quickly to meet my timeline while ensuring everything was done right. Thanks to their expertise, my community is thriving on Circle, and I couldn’t be more grateful for their support!
— Kristina Modares, Founder of Open House Education
Patient Monitoring Roundtable
The interdisciplinary medical professional network known as the Patient Monitoring Roundtable (PMRT) hosted multiple successful in-person events a year, but the organization’s impact and growth were stifled by not having a digital community. The organization wanted an online space where members could easily exchange knowledge, insights, and feedback between events.
Services
Custom Research Design and Insights
Strategy Creation
Circle Community Setup
Custom Community Automations
Advisory & Accountability
Process
Drawing from our proven research methodology, the CMJ team rapidly uncovered PMRT's member needs through targeted qualitative analysis. Our structured workshop series—refined through years of community launches—transformed raw member insights into actionable strategy in weeks, not months. Using our tested community design framework, we then collaborated with PMRT to define clear personas, map engagement pathways, and architect high-impact programming. This systematic approach enabled us to rapidly configure their Circle platform with precision, resulting in a strategically-aligned space that resonated with founding members from day one. Following our established launch playbook, we turned complex community planning into a streamlined, step-by-step process.
Outcomes
A team of 8, initially unclear about their roles and the community's purpose, became clear and aligned
Founding Member launch with 25 active members
93% live event attendance rate for founding member kickoff
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“We partnered with the CMJ Group to set up our Circle platform as a science-driven digital health community. Their thorough and proactive approach made the process smooth, and their experience was invaluable. Working asynchronously from Germany was effortless—highly recommended!"
— Akira Poncette, MD; Founder of PMRT
The CMJ Community
To grow our business, we strategically transformed our primary DIY service from a one-time course program to an evergreen membership community. After three years of running a course-driven program, our members faced increasing friction points in member onboarding, navigation, and engagement. We needed to systematically update the user experience while preserving the valuable connections we'd built and growing our annual recurring membership revenue.
Managing our community on Circle ensures we stay at the forefront of all platform updates and changes. We are so confident in its effectiveness that we’ve connected our own community to it!
Services
Strategy Creation
Community Roadmap
Custom Community Automations
Tech Stack Recommendations
Community Launch Planning
Process
Using our tried-and-true tools, we strategically redefined our organization’s Community Compass, programming, and onboarding process. We included and involved existing members throughout the process to encourage buy-in and ongoing involvement.
In May 2024, we relaunched our community with a workshop and social media campaign that brought in 57 new paying members, of whom 40% remain active monthly. Our profit margin remains above 95% on this offering. Beyond the numbers, this high-margin revenue stream doubles as our most valuable customer intelligence channel, directly informing our research and strategies while bringing us authentic, meaningful connections with our customers and the next generation of community management talent.
Outcomes
57 paid new members in the first 3 months (and counting!)
40% active member engagement rate post-launch
Cohesive, unified community experience
Sponsored scholarship program that produces substantial revenue and supports up-and-coming professionals
Reduction in tech stack, saving over $3,000 per year on software costs
Launch of an easy-to-navigate space that encourages ongoing engagement all year long
