The Blog

On community, commitment, and connection.

Online Leadership Carrie Melissa Jones Online Leadership Carrie Melissa Jones

Anthony Bourdain & How Not to Steal

For almost two weeks now, I've been thinking of Anthony Bourdain every day. I've been trying to work out some of the lessons he has taught me so far about community through his work. There are many, I've realized. But what I want to share with you today is how I think his work serves as a model for the type of creative work we do: gathering people.

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Community Strategy Carrie Melissa Jones Community Strategy Carrie Melissa Jones

Shallow vs. Fear-Based vs. Deep Community

Last week, I started and finished the book Deepening Community by Paul Born. Born focuses mainly on offline communities and traditional community building (i.e. around neighborhoods or families), but his work extends beyond these traditional realms. We can certainly apply most of what he discusses in online-offline worlds.

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Community Strategy, Brand Building Carrie Melissa Jones Community Strategy, Brand Building Carrie Melissa Jones

How to Create a Tiered Brand Ambassador Program the Lululemon Way

When we build communities around products, we dream of creating something larger than a product or even larger than a brand name. We want to create deeper meaning in people’s lives. There are many ways to start building meaning around your product, but there is really no more effective way than empowering individual brand ambassadors to run with your vision and to better their own lives as a result. But if you’ve never done it before, how do you begin?

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