The Blog
On community, commitment, and connection.
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Anthony Bourdain & How Not to Steal
For almost two weeks now, I've been thinking of Anthony Bourdain every day. I've been trying to work out some of the lessons he has taught me so far about community through his work. There are many, I've realized. But what I want to share with you today is how I think his work serves as a model for the type of creative work we do: gathering people.
Finding Your Voice as a Community Builder
We cannot create rigid, homogeneous spaces where everyone believes the same thing. That's not a community; that's a cult. But we do have to put a stake in the ground: For which issues do we need to raise our voice and take a stand?
Healing Is At The Heart of Your Community Work
You can follow how-to posts all day, but you also need to answer these larger questions about your community work.
Is The Future of Branded Community Splintered?
I hope that the future of community is splintered and that power becomes distributed. But what does that look like?
The Community Manager's Self-Care Checklist
We need a framework for self-care in this profession. Here are 7 steps to take each day to take better care of #1.
The Core Reason for Community Builder Burnout
We burn out because we lose all sense of ourselves. The shouts and demands and the subtle persuasion of our community members drowns out our voice. The business goals ignore what brought us to our work in the first place. We forget who we are.
Why You Should Hire Employees from Your Community
Great community spaces create powerful recruiting engines.
Creating a Community Commitment Curve
Want to know how Airbnb's community has been so successful? The Community Commitment Curve is a framework every single community builder can use in their work.
30 Founder-Tested Tactics for Building Community as a Product
30 tips and tricks from the founders of ProductHunt, Quibb, and The Fetch. These are the key learnings from the SFCMGR event on June 4. If you couldn't make it, here's what you missed.
Shallow vs. Fear-Based vs. Deep Community
Last week, I started and finished the book Deepening Community by Paul Born. Born focuses mainly on offline communities and traditional community building (i.e. around neighborhoods or families), but his work extends beyond these traditional realms. We can certainly apply most of what he discusses in online-offline worlds.
How to Create a Tiered Brand Ambassador Program the Lululemon Way
When we build communities around products, we dream of creating something larger than a product or even larger than a brand name. We want to create deeper meaning in people’s lives. There are many ways to start building meaning around your product, but there is really no more effective way than empowering individual brand ambassadors to run with your vision and to better their own lives as a result. But if you’ve never done it before, how do you begin?