Founder & Tech Community Strategist Carrie Melissa Jones to Present at SXSW 2024
The CMJ Group’s founder, Carrie Melissa Jones, will bring her extensive expertise in digital community building to a global audience at this year's South by Southwest (SXSW) conference. Jones, known for her groundbreaking work in digital community strategy, will share her latest insights in a session titled “How to Build a Community on Discord, Circle & Beyond.”
Drawing from The CMJ Group’s extensive research with thousands of creators in 2023 and several pivotal industry reports, Jones’ talk will delve into the nuances of creating and managing successful online communities across various platforms, including Discord, Circle, and Reddit.
Her session marks a significant moment for creators and technologists interested in the art and science of community building and aims to equip attendees with practical strategies for nurturing authentic community engagement while addressing the challenges of burnout and team overwhelm.
Carrie Melissa Jones is a leading figure in the field of community building, with a track record of advising major global brands like Google and Microsoft. Her book Building Brand Communities: How Organizations Succeed by Creating Belonging, co-authored with Charles Vogl, is a highly acclaimed and award-winning resource in the industry. It focuses on creating communities that thrive without exploiting their members—a theme central to her SXSW session.
Through her company, The CMJ Group, Jones has crafted strategies that enhance membership retention, scale global communities, and maximize meaningful engagement on platforms. Her approach to community building emphasizes authentic connections, a critical aspect in today’s digital landscape. This keynote at SXSW underlines Jones’ commitment to empowering creators and brands with the knowledge to cultivate impactful digital communities. Jones’ innovative approach and practical advice are especially relevant as more creators and brands look to foster meaningful connections in the digital space.
Carrie Melissa Jones will also be present to sign copies of Building Brand Communities at the SXSW Book Store after her talk.
For more information about Carrie Melissa Jones and her work, visit Carrie Melissa Jones's website.
About SXSW 2024:
South by Southwest (SXSW) is an influential conference and festival in Austin, Texas, that brings together leaders in tech, film, music, education, and culture.
